SPOTLIGHT ON...LAURE LAMBERT—DESIGN WITH A GLOBAL MIND

Havas Life Metro thinks big, thinks global, and never stops pursuing ways to grow and do more.  And the people who work here can often be described in the exact same way.

Meet Laure Lambert, an art director whose very path from where she was born in Paris to working at Havas in New York, embodies her fearlessness in the face of the unknown, and drives her ability to embrace and learn from new cultures every chance she gets. Laure is a designer at 200 Madison Avenue every day, but in every other way, she is a traveler, adventurer, photographer…even a super hero. 

Read on to find out about how Laure’s experiences and passions give her a global edge, and influence her work every day.

Vitals:

Name: Laure Lambert

Role: Art Director

Number of years at HLM: 2.5 years

Current brands: Launching GA101

 

 

 

 

 

(Jaisalmer, India. Laure spending some quiet time in the desert of Rajasthan.)

Can you give us your background before you worked at Havas Life Metro?

I’m from France. I was born in Paris, and [I] have lived in different places in France and Austria.

I have been living in New York for 8 years. I had been living in Austria for 2 years, and then went back to Paris to start my studies, but I realized that Paris was not for me anymore. I just left everything–wanted a change.  My sister was in New York, so I came here.

I didn’t speak English when I moved here. I was supposed to go back to Europe after 6 months, but I never went back. After a year and a half of learning English, I then went to The Fashion Institute of Technology and graduated 2 years ago with a degree in graphic design.

You are a big traveler. Where have you been?

I have been traveling all around since I was little; trips around Europe as I was growing up.

In the past few years, I went to Dominican Republic, Canada, Brazil, Ecuador and the Amazon, China, and most recently India in November of last year.

 

(Mumbai, India. Birds flying over the Taj Mahal Palace hotel. Photo by Laure.)

What’s your favorite memory from these trips?

My favorite experiences are from India.  It was my dream to go as a kid. I like the oriental style for decoration. I don’t have religion but I find Buddhism interesting.

When I went, I didn’t know much about anything, but I was very curious. It sounded dreamy in my head, but when you are there, it is different. To go to India you have to be extremely open-minded. It is a very tough country to be in as a woman, but looking back it was one of the best experiences I had. There is a lot of contrast and poverty, but people are still smiling. There are also a lot of rich colors, cool architecture, culture, tradition, Buddhism and Hinduism. It’s all very interesting to learn about.

(Varanasi, India. Hindus bathing in the holy Ganges river to wash away their sins at sunrise. Photo by Laure.)

How does traveling affect how you approach your work?

It has inspired me and changed my state of mind. All of those experiences, and knowing I will be traveling again, gives me motivation to do my work every day.

I’ve also been exposed to different things–art and architecture that are not European. It’s a different style and I can bring that to my work too.

Where to next?

For my next city, I don’t have one specific place. I have a lot. I want to go to places like the Galapagos, Easter Island, and the big wonders of the world.  Machu Pichu. Tibet. I want to see everything. For next year though, there is a good chance that I may be going to Japan.

You know that Metro is all about being epic. How would you say you are epic?

My niece will see me as her super hero.  She looks at me like I’m the best. So from a kid’s point of view, I can be epic.

You are Epic from a kid’s point of view, and most definitely Epic from our point of view. Thanks Laure!